Running a small business can be hard and it can be even harder to get that small business up and running. Being smart with marketing guarantees the success of your business by attracting more customers, and keeping them coming back. This Union Commercial Capital blog post offers some marketing tips for small businesses to follow.
1) Make Yourself Known In The Community:
Put your business’s name on display in newspapers and local magazines if possible. You can also sponsor community events or even donate to some local charities. Sponsoring or helping out with an event also shows current and potential customers that you’re invested in them.
2) Optimize for mobile:
In this day and age, it’s important to have your marketing and website mobile friendly, since there’s a substantial amount of consumers using their mobile devices for internet searches. Some important mobile questions to consider are how your website looks on a mobile device and if your emails are optimized for reading across multiple devices.
3) Pinpoint Your Target Audience:
The first step in determining any marketing strategy is to define your target audience. Your target audience always needs to be pinpointed clearly before you can execute any method effectively. Your marketing plan needs to cover a mix of offline and online media. Common forms of small business marketing are flyers, direct mailers, coupons or promotions, websites, email campaigns, and social media. Marketing takes time, money, and lots of preparation. A strong marketing plan will ensure your small businesses’ growth, as well as long-term success.
4) Build a referral network:
Referrals and word of mouth are the strongest forms of advertising, so it’s essential to build relationships with professionals and other businesses you would happily refer your customers to–and who can send referrals your way, as well. Also, asking for referrals from your satisfied customers is a very effective method of gaining more clients and adding a positive light to your business’s reputation.
Marketing takes time, money, and lots of preparation. A strong marketing plan will ensure your small businesses’ growth, as well as long-term success. We think 2019 is going to be a big year, and we hope that your marketing efforts will help you grow your business as well. If you need some extra funds to get these strategies up and running, Union Commercial Capital can assist you. Find out how by giving us a call at 888-496-3222.
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